Billie Jo

BillieJo is the owner of Sugar Shop, and SugarSMAC®'s Director of Education. Billie Jo placed top three in the Brazilian category at the prestigious Atlanta Skin Games—one of North America’s most competitive stages for estheticians. With over 20 years in the beauty industry, she’s not just a seasoned pro—she’s a passionate educator. From growing up in her mom’s salon to training professionals across Canada, Billie Jo brings real-world experience, technical mastery, and an unmatched dedication to helping students succeed.